When we were approached by Economio about designing and branding a new board game about personal finance for teenagers—aimed at families and classrooms—we identified two key areas of focus: Balancing form and function. We needed to ensure the tone of voice, brand, and visual language appealed to the target audiences. But most importantly, we needed to make sure the game was pedagogic, intuitive, and educational, yet still ridiculously fun to play.
- Brand strategy
- Visual identitet
- Insight, service design and workshops
- Game design
- Illustration and animation