Branding

Formbar

Formbar is a Norwegian glass studio producing handblown tableware, high-end interior products, and glass art. Pulling inspiration from the glass blowing process, Formbar’s logo reflects the organic form and imperfections of glass itself. Since each hand blown object is never quit the same, we’ve create an organic logo that allows for infinite variations—always a unique imperfection with every mark.

Brand recognition is built in a minimal, yet bold way—using the varying organic form in custom typography and as a supporting graphic element for the brand. This creates a strong signature for Formbar, that lets the true beauty of their products shine through.


Concept, design, and art direction by Larssen & Amaral
Animation by Lasse Mejlvang Tvedt
Product photography by Ida Buss
Film by Kristoffer Vincent Hansen
 

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