Mani Christmas Campaign

Christmas is a crucial time of year for the retail branch, but shoes aren’t exactly the typical holiday gift. Mani wanted to challenge this perception and take a strong position in the market by highlighting shoes as a perfect gift for everyone—no matter your taste.

We created a holiday wish list, where shoppers can send a hint to family or friends—the perfect shoe as the perfect gift. We wanted to highlight that choosing a shoe comes down to different personalities and styles, so we created a series of campaign images and messaging that played on the broad and diverse types of shoppers that shop at Mani. To engage shoppers to consider shoes as the perfect gift, it was important to highlight the the USPs and benefits of shopping with Mani.


Concept, design, art direction, photography and film by Larssen & Amaral

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