Campaign

Mani Launch Campaign

With the launch of their online shop, Mani promoted the coming spring/summer collection together with a series of films and social media campaigns to promote the company’s slogan  “passion for shoes.” The launch campaign built anticipation around the ability to shop from home— aimed at true shoe addicts, resulting in record sales within the first week of launch.

Concept, art direction, design and photography by Cecilie Larssen Lønning for Mani
Films created in collaboration with Day Two and Clockwork

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